SoCal Marketing Possibilities-

Call Tracking Tied To Your Print Advertising Works

2010-12-08T16:02:00.000-08:00

Recently I was doing some research for some of my Property Management Companies that have websites with us, as well do print advertising As calls were coming in to place advertisements, the week before the Thanksgiving Holiday many were questioning if it is a good time to advertise? In my experience this is when you get the serious customers. But many customers felt ahh, I can take that week off, who would be looking?

So I delved in, researching to see if the phone does actually ring for my customers on the holiday week. Following are some numbers.

Apartment Complex A - November Received 35 calls - 11/24 Publication - Received 9 Calls.
Apartment Complex B - November Received 32 calls - 11/17 Publication - Received 8 Calls.
Apartment Complex C - November Received 18 calls - 11/24 Publication - Received 5 Calls.

There is a direct correlation with the dates our publications prints and when our customers phone rings. This surprises me. How many times do you look at something and immediately call. Me I have to research and then I think about it and then later I look for that note where I put down that website/company I wanted to check out.

However, when you look again here you see a direct correlation of the dates our ads run, the phone rings!

Rental Ad A - Published 12/1 - Calls Recieived 12/1 - 6
Rental Ad B - Published 12/1 - Calls Received 12/1 - 5

Now if you are a Property Owner is this information powerful when you walk into the office and your staff say, it was a quiet day? This gives you the opportunity to work with your staff on their closing ratio, etc. Without call tracking how are you tracking your advertising return? After all if you have a vacancy then there are no weeks off. Constant marketing is critical for you to bring in revenue.

We are seeing impressive results when our print advertising is tied into a website. When to know how we can help you, give us a call.

Realtors - Did you hear not everyone is searching for you only online!

2010-11-23T16:50:00.000-08:00

There is no doubt the first thing to go when the market gets tough is often the worst thing to let go of for your business. Often when I speak with Realtors and Lenders these days and ask them what they are doing to market themselves they sigh and say what marketing, I have no budget.

I understand this better then most, and find entering the world of blogging and social networking has been a valuable asset to my business. However, I have to remind myself that my real business comes from my clients seeing my message in front of them over and over again in various formats. Shhhh, not everyone is looking on line. Does this shock you? Or if they do, once they click away you are out of their mind.

What seems to work best for my clients is a combination of marketing activities with the same consistent message and tying them all together!

Below are 5 ways PennysaverUSA.com Readership Can Help Your Real Estate Business:

1. 1.3m PennysaverUSA.com readers plan to buy a home within the next 2 years.

2. 3.1m PennysaverUSA.com readers currently rent.

3. 1.7m PennysaverUSA.com readers own their own home and earn a income of $75k

4. 1.7m PennysaverUSA.com readers have a home equity loan.

5. 3.8m PennysaverUSA.com readers have a household income of $50k+

Is this valuable readership you are missing out on? The door is open for you to grab it!

Remember, Advertising is not about Ability rather Visibility! Can your clients find you........

If you are looking for advertising solutions throughout Orange and Los Angeles County, give Kelly a call. Kelly has over 15 years experience in Marketing and Real Estate. She understands if your phone is not ringing, then your business is not growing. Her job is to help you do just that by tailoring a cost-effective advertising plan utilizing all the solutions available at PennySaverusa.com.

The first step in your Real Estate Advertising Plan is knowing who your Reader Is!

2010-11-22T16:59:00.000-08:00

As I help customers get started in Advertising, whether it is in print or online, my first question to customers is always who are you trying to attract?

Is it a Realtor trying to attract Buyers or maybe trying to attract listings.
Property Manager trying to attract tenants
Business trying to get people in the door
Service trying to connect with partners

The key to meeting those objectives is to understand your Readership Profile. Here at the Pennysaver we are the experts at this. Take a look at our Los Angeles Profile.

Population Demographics:

Male 45.6%
Female 54.4%
Median Age 42

Household Demographics:

Median Income: $45,753
Home Owners: 60%
Median Home Value: $365k

Ethnicity Demographics:

Hispanic Population 48%
Asian Population 11.5%
White Population 27.1%
Black Population 9.7%

Do you think this information is helpful in your final decision making? Often times, I hear pre-judgements from clients without the necessary data, which leaves you the Advertiser with missed opportunities. I think we can all agree, nothing is worse then spending money on something that is not working. Not understanding who your advertising to, will do just that!

With this basic information in hand you can rest assured that your advertising dollars are working.

The Pennysaver is a proven resource for Real Estate Advertisers, why!
More people receive it!
More people read it!
More people use it, than any other paper in California

Contact Kelly today, to review how we can help you! Most importantly remember if your business is not being seen then you are not in business!

Data from the Media Audit Survery March-May 2010.

Frugality is the new cool in Advertising - That is why the PennySaver works!

2010-10-28T10:56:00.000-07:00

What is the first thing to go in your business budget when the sales dollars aren't coming in? I think everyone would agree it is Advertising! But this can be a crucial mistake in your strategic plan. The reason is simple.

If your name is not in front of consumers weekly, you are not going to be in the mind of the consumer. Second - you must show them successess and repeated productivity does that.

Your goal is always to be the first or second person in your customers mind. When they think Real Estate they think of you!

The trick, in this tough economy is how do you save some dollars on your advertising and at the same time, continue to build your business and keep face to face with your current customers?

When working with my PennySaver customers in the Real Estate arena, I like to suggest they think like a retailer and offer the consumer a strong call to action - They need to think their office is a store front! What do retailers use to get people in the door - The COUPON!

Coupon's or Special Offers need to be crafted to get results. Below are 10 quick tips that will get your Ad noticed and your phone ringing!

1. Coupons visually identify your ad as "direct response" causing more people to stop and read it! Don't want to offer a % off your service - simple put a dashed border around the ad to create the feel & appearance of a coupon.

2. Target the Offer in the layout: Use powerful headlines and graphics that identify the product or service being featured.

3. Grab attention with hard to resist offers. Use aggressive price points on products or services people really want.

4. Show benefits: People don't buy products, they buy benefits. You are a product, your ad needs to sell your benefits. Use words such as Saves Money, Satisfies, Help, Improves, etc.

5. Prove your claim: Cnce a compelling benefit is presented, provide evidence of fact with a guarentee, customer testimonial, or video testimonal on your website.

6. Create Urgency: Get people to act immediately by using Firm Expiration Dates, Limited Time Offers or Limited to the First # of people, etc. Example - Great Open House Hurry In OPEN between 10-12

7. Don't use Percentages: Use firm #'s - We can save you $100.00, etc.

8. Use Power Words: Use words that grab attention such as: Free, Amazing, Economical, Budget-priced, Bargain-priced, Introducing, Famous, Dependable, Powerful, High-Performing, Exceptional, Extraordinary, Fantastic, Wonderful, Spectacular, Outstanding, New

9. Anything offered to a new or first time customer is very powerful because it gives them an incentive to try your product or service. The word "Free" creates a strong impulse to act!

10. Be the reader - Ask yourself, "would I respond enthusiastically this this offer?"

In today's challenging market place people are looking for real value. Compete vigorously with offers. You can bet your competitors are. Good offers don't give away your profit. However, they should be tangible, something of true value. Keep your main goals in mind" Increasing prospects and attracting new customers. Of course, the real win is in repeat business.

Being frugal is smart in today's environment, but doing nothing, won't bring you in any business.

Remember, Advertising is not about Ability rather Visibility! Can your clients find you........

If you are looking for advertising solutions throughout Orange and Los Angeles County, give Kelly a call. Kelly has over 15 years experience in Marketing and Real Estate. She understands if your phone is not ringing, then your business is not growing. Her job is to help you do just that by tailoring a cost-effective advertising plan utilizing all the solutions available at PennySaverusa.com.

Kelly Turbeville
kturbeville@pennysaverusa.com
Direct: 949.885.4432
"The Best LOCAL Values - In Print and Online"

The best marketing spin I have ever seen, direct from our Banks and Gov't.

2010-02-08T20:21:00.000-08:00

Video Marketing and Mortgage News Designed for Mortgage and Real Estate Sales

Lake Forest Small Businesses Imagine One Ad on 187 Different Websites - Amazing

2009-07-15T18:29:00.000-07:00

LocalAdLink is proud to announce as part of our “3rd party providers” the deployment of a new technology that will be FREE to all Standard, Standard Plus, and Premium advertisers. This service will submit all advertisers that have purchased one of these three packages to 187 search engines and directories. In other words, the individual business listing within our LocalAdLInk.com directory will be submitted to each of the 187 websites. This list includes Google Local, Yahoo Local, YellowPages, all major search engines, and many more high traffic locations. The purpose of this new technology being integrated into LocalAdLink’s platform is to give our advertisers more exposure, more reach, more traffic and more results!

This service will take each active ad and keep it syn’ed each month with each location. So as long as you are an LocalAdLink Advertiser your information will be sent to all sources. This initiative is part of our continued effort to deploy as many 3rd party partners as possible giving our advertisers the largest value available for the lowest price in the marketplace.

Welcome our newest Advertiser - Beach Cities Volleyball

2009-07-15T14:18:00.000-07:00

We are pleased to introduce our newest advertiser on the LocalAdLink directory, Beach Cities Volleyball. Looking for something different to do with the kids this summer how about Volleyball camp.

For more information and to get your Volleyball Fan Coupon, click here!

To find out how you can benefit from SoCal Marketing Possibilities program then make sure to contact us today for a complimentary review. Between our online ad placement strategy and exposure to various social networking platforms the local customer will surely be walking in your door!

Stylist Jim White offers Coupon Savings for his clients

2009-07-08T23:22:00.000-07:00

Looking for new summer hair style? Then make sure to contact Jim White on LocalAdLink.com where you can find valuable coupons for his services.

Enjoy!

LocalAdLink- Love the new look!

2009-07-08T10:46:00.000-07:00

Love the new look of our LocalAdLink Advertising Platform. Check out our latest customers ads.

la Maison Gourmet

Stylist Jim White

Century 21 Superstars

Want to understand why these businesses chose LocalAdLink to get their business out there on the web, then make sure to contact us today.

Why is LocalAdLink so exciting

2009-06-29T18:26:00.000-07:00

A quick look at why LocalAdLink is so exciting - Check out this LAL video!

Why LocalAdLink is the perfect Real Estate Synergy

2009-06-24T15:54:00.000-07:00

Check out our new LocalAdLink website

Read my story to understand why this has become such an important part of my Real Estate business.

Help is on the way for Rancho Santa Margarita Small Businesses

2009-06-12T18:12:00.001-07:00

I was out today in Rancho Santa Margarita meeting with several small businesses about how their businesses are doing in this economy and what we can do to help. It was sad to hear many are just a really just hanging on and hoping they get help from some where. Whether that is with a landlord and renegotiating a lease or getting out of a long term print contract and certainly reducing inventory they are doing what they need to do to get business in the door and that includes cutting back on marketing.

So when I approached them about our Localadlink Advertising Program what do you think the first response was, sorry no money for that.

Happily though we were able to show them immediate results and you will see many new businesses popping up under our program. I walked away feeling like we can truly help keep local dollars in this community. Keep posted!

Saddleback Valley Small Businesses, There is help for your Web Advertising and it is cheap!

2009-06-10T21:23:00.001-07:00

Small businesses in the Saddleback Valley are struggling to find the perfect advertising vehicle that will bring customers in the door. It is simple this is all they want, but why can't they find it.

Many advertising companies are missing the point, these small companies can not spend $500.00 a month in print advertising, $300.00 a month in pay per click advertising, $100.00 a month on web-site maintenance and search engine optimization. Yet if you ask any small business this is what they are paying. So when the customers aren't coming in the door what part of the budget is the first to go?

If you are a small business, this is an excellent presentation of how simple your web advertising can be and did I mention you won't believe how inexpensive it really can be. Take a moment to watch and feel free to contact us to set up a business review.

http://www.theoneword.com/sales/realopportunitycom/

SoCal Marketing Possibilities is company that specializes in helping small businesses and independent professionals develop a web advertising program that delivers customers to their door. Through our partnership with LocalAdLink and iSupply we offer web advertising and a retail e-commerce solutions. In addition, if you hate the idea of social networking but realize you are missing out, we are here to help you build your online identity. We are not about selling you an ad and then walking away, we are here to build your brand and watch your business grow!

Web 3.0 is your business ready?

2009-06-09T19:26:00.000-07:00

Love this video, explains where we are heading, is your web marketing ready?

http://www.youtube.com/watch?v=jpEnFwiqdx8

Where are your Marketing Dollars Going?

2009-06-01T10:00:00.000-07:00

Just a quick thought. Where are your marketing dollars going, a thought not often thought nearly enough.......

Brokers - Looking to get your agents on the web?

2009-05-27T13:10:00.001-07:00

Over the past few years in real estate I have spoken to many Real Estate Brokers who struggle with how to get their agents to spend money on marketing, which is crucial to building a connection between the Homeowner and Realtor.

Generally speaking the Broker focuses on buidling the company brand and leaves the individual agent branding to the agent. Both struggling to get the right message out on the web that brings qualified traffic to their door.

It is simple, if the agents advertising brings business in then the broker wins. So why do many brokers leave this valuable asset out of their support?

What if there was a business model that allowed the Broker to build their office brand and subsidize agent advertising? Guess what there is......

Imagine, a homeowner searching the web and seeing your Office Advertising right next to your Agent's Advertising.

With LocalAdLink a Broker can easily do this. It is simple. Become a Brand Builder, which provides you with the ability to give ads and/or sell ads to your team in a low cost manner.

First the giving part: You start off with approximatly 10 ads, imagine rewarding your agents with a free month of advertising as an incentive, for say holding open a certain number of open houses, etc.

The Selling part: Sign them up as a customer and you will earn a earn a commission back on those ads, thus allowing you to bring advertising dollars back into the company. Basically buying ads at wholesale. Ads can be sold for as little as $49.95 to 3 zip-codes.

It is a win/win and an ideal way to bring valuable customers in the door.

But there is even a better aspect of this business that brings your local community even closer. As a Realtor, I have added this business to my portfolio of services. When I walk into a local business and note, I am the local expert and my goal is to build the community what do you think small businesses say..... please help. It is in all of our best interest to keep local dollars in the community. As a Realtor we give business referrals time and time again, wouldn't you like the same to happen to you.

Today I was on a website and saw my real estate ad, clicked on it and right next to it was my local customers business featured. That is great synergy which is rarely found on the web.

Should you be interested in learning how to achieve such a great synergy, make sure to contact Kelly.

Love Wine, Looking for a intimate Tasting Room?

2009-05-12T08:47:00.000-07:00

I have stumbled across a little gem in the heart of Mission Viejo. Make sure to check out la Maison Gourmet, a wine a cheese shop that is rare treat. What could be better than to shop for wine, enjoy a beautiful plate of cheese's on the terrace overlooking Mission Viejo Lake.

For details, check out their profile on LocalAdLink.

Enjoy!

Looking for a Hair Stylist in Mission Viejo - Meet Stylist Jim White

2009-05-06T22:29:00.000-07:00

Have you ever walked down the street and someone ask, who does your hair. I have and that is because Jim White our newest LocalAdLink Customer is the best.

Check out his latest advertisement, bookmark to see his latest styles, coupon savings, etc.

Geo-Targeted Advertising For Realtors - Farming Online

2009-05-06T11:13:00.000-07:00

In today's real estate environment Realtors are struggling with how to expand or even keep up with their marketing and find a way to save cost. Two key ares Realtors focus on are:

How to satisfy the needs of the Home Seller without having to spend thousands of dollars in advertising in Local Newspapers and/or Home Magazines.
Building a online Brand that potential home buyers and home sellers can find that brings in actual leads without spending a fortune to lead generation companies.

Realtors and Small Business Owners in general know the key to getting people in the door is to get their name out their. However, the first aspect of the budget cut in tough times is advertising without asking the question, is there a way I can actually expand my marketing and advertising and still cut expenses? The answer is of course, It's Possible!

This can be done by first creating a marketing plan that ensures your Brand tells a consistent story. Does it motive the community you are trying to sell to? Once you have that, you can start with a simple blog, that is free, just like this one. The investming here is time. The next question is to ask is how am I going to drive traffic? Of course the more you blog with consistency your brand will build organically.

However, to get real traffic to your door some advertising must be considered. I recommend taking advantage of Social Networking sites such as Facebook, Myspace, Boomj and Activerain. This will all help in building your online brand and again it can be done for Free! Time is the only thing it is going to cost you.

Now that you have taken care of the Free aspects, look at what we have saved. No web-site cost, No print advertising cost, which we will estimate at $500.00 a month. Though many Realtors now they are paying much more then that and why many Small Business Owners avoid it.

The next step is to look at what expense you are willing to pay to get your name out there? Do you think spending less then $100.00 a month is worth it? Remember we just saved you $500.00. Your answer should be, depends on what I am getting? So if you could get the following would you find it valuable?:

Business Details Listing
Blog or Website Link
Featured Business Status
Ability to upload multiple photo's to gallery
Target your ad to 10 Zip Codes (sounds like farming)
2 Key Word Search Terms
Ability to create or upload coupons
Ability to upload and show videos
Your listing pushed out to the web and displayed on the biggest websites, search engines and social networks of the Internet (targeted to the consumers location).

This is possible, contact Kelly to see how. Better yet, if you act now you could do all the above, plus earn a residual income that pays you back. We currently have a promotional package that gives you approximately 10 months of advertising, up to 50 zip codes for less then $20.00 a month. But you have to act today, this promotion expires soon.

Lake Forest Business Owners, Asking how do I get my business on the web, cheaply?

2009-05-04T09:47:00.000-07:00

It is no secret, that small businesses throughout the country are struggling and looking for ways to increase business yet keep expenses in check. The question, many Lake Forest business owners that we have coached agree, getting your business in front of consumers on the web is critical to their success.

With over 70% of consumers going on line to search for products and services, this is an area that should not be cut back on. The key is to drive traffic to your business that is Local! Yes, it is great to see your business nationally but in reality small business success comes from local customers.

Here are a couple of questions to ask yourself to get your online marketing and advertising on track.

1. Is your advertising driving Local Consumers into your business? What method due you use to track your ROI?

2. Do you take the the Shotgun Approach or do you Target your Customer with accuracy?

Once you have ask these questions you will see the possibilities of the importance of developing a marketing plan that deliver's concentrated local results.

Should you be considering your online web advertising and looking for an inexpensive way to get your business out there into the Lake Forest community then make sure to contact Kelly. Through May 9th we are offering a crazy promotion to get you started and focused on your Local marketplace, $1200.00 worth of Ads, for $149.00 (terms apply)

Coupon Marketing

2009-04-06T09:48:00.001-07:00

Did you know 13% of online coupons were redeemed in 2008 versus only a 1% redemption rate of print coupons. (source e-marketer)

Does your online marketing offer you a solution for coupons? Are you thinking hmmm, I am not selling a product so how would you utalize a coupon into my business. Your business is a product! Here are some quick examples:

Realtors - List your home with Joe Realtor today and receive a "Free" Pre-Home Inspection, Window Cleaning, Home Warranty, Etc. Better yet, will donate $500.00 to your local school upon the successful close of escrow.

Mortgage Brokers - Print and mention this coupon when submitting your application and save $500.00 in closing cost.

Hair Stylist - Mention this coupon and receive to receive free hair cut with any color application.

The list could go on and on, it is not really about what the coupon offers rather driving traffic to your business. Of course you want to coupon that consumers feel will give them value. Ask any retailer and they clearly undertand what coupons work and what coupons don't work.
It is all about the value!

The next step is to find an online advertising vehicle that offers coupon applications without adding additional cost. Many companies offer these, but they are "ad on" solutions. Marketing is expensive, thus why LocalAdLink has created a program to become the low cost online advertiser that offers a complete solution. No ad on fee's.

Should you have any questions, regarding what strategies will help drive traffic to your door. Please do not hesitate to contact us.

The above information is deemed reliable but not guaranteed.

Local Web Marketing With Amazing Results

2009-04-03T20:33:00.001-07:00

Beyond Commerce, Inc. Announces LocalAdLink Ranks in the Top Six Thousand Web Sites on Alexa.com - FOXBusiness.com

Posted using ShareThis

Are you missing out on valuable consumer brand awareness by not building your online brand?

2009-03-29T21:28:00.000-07:00

Are you missing out on valuable consumer brand awareness by not building your online brand. Often I see manufacturers develop great products, put all their efforts into packaging and developing a retailer plan along with trade advertising with little thought on how consumers are finding them.

In todays market, did you know over 60% of consumers search online before they ever stop into a store. Are they finding you?

Are you thinking about how consumers search for your products or services. I know in real estate, homeowners don't generally search for the Realtors name until they know the Realtor. The same goes with a product if a consumer is looking for a new laptop they do a generic search for laptops first before they go in and search further down into Dell, Toshiba, etc. The same goes for any consumer brand or service.

So how do you go about building your brand online that drives traffic to your customers? Does the cost and time inhibit you?

The good news is in today's online environment it is pretty simple and can be done without costing you anything even close to what print advertising will cost you. No pay per click, no search engine optimizers required, consistent brand messaging across targetted web-sites will get you there. They key is to work with someone who undertands the message you want to sell and ensure that message is consistent across all online avenues.

Kelly Turbeville is a Brand Builder with the LocalAdLink. She has over 10 years experience in developing and growing consumer brands as well her own brand. LocalAdLink is a local search and advertising company. Thousands of national and local advertisers will use our advertising products and services to efficiently reach consumers online. Local Ad Link's proprietary advertising platform and network of high volume websites allow advertisers to increase revenues and brand identity. We specialize in targeted placement for a targeted market.